RAD Lands
Chipotle
RAD Lands is aimed at 7-to-10 year old children and it will be available to schools through a multi-year partnership with Discovery Education.
The six shows, center on animated outer-space segments featuring a group called the Cultivators trying to save the galaxy's animals and plants.
Other segments include cooking with celebrity chefs and appearances by musicians.
Curriculum for "RAD Lands in School" including lesson plans meant to teach students about the environment, health, science and eating fresh food.
The program will include what Chipotle calls a virtual field trip that will be made available to the millions of educators that receive Discovery Education materials.
Jessica Wohl
Ad Age
“CHIPOTLE DEBUTS 'RAD LANDS,' AN UNBRANDED SERIES FOR KIDS”